The Time's design eschews convention. It is a treasure trove of delightful surprises, from hallway runners adorned with clocks to guest rooms dominated by one of three primary colors (red, blue and yellow), candy in-room coordinated to its color. As Tihany describes it, "The idea at The Time is to truly experience a color: see it, feel it, taste it, smell it and live it." If guests need further inspiration, they will find a postcard above the desk-referencing author Alexander Theroux on the essence of the room's color.